Meet The Designer Indyra Seigo

Its Saturday morning and Im sitting patiently for my long awaited interview with Indyra Seigo from Indyra Originals. I anxiously flit through my notes, ensuring that I am fully prepped. I am not quite sure what to expect from this 'mysterious lady'. I already have a personal perception and even though she is my boss, I can truthfully say, I know very little about her, apart from that she makes fabulous clothes.

She IM's me, prompting for an early start, so I TP her to the Namaste Isle Model Troupe Apartment, that she kindly erected for her staff, to chill and entertain friends if we so wanted. She arrives, dressed in her newest creation 'La Capitaine'

Stylecard La Capitaine NEW RELEASE

Its clear from the start of the interview that Indy's time is precious, juggling real life family engagements with secondlife commitments. So we commence with fairly generic questions, both of us sprawlled out on the couches happily and comfortably chatting away.

JC:- You started SL in June 2006, When did you start creating clothes ?

IS :- July 2006, one month after being born. It was my intention from the start to design clothes. I have a design background in real life, though my history is with canvas painting, drawing pin up girls mainly ( she laughs ) . I started on a small parcel of land with only 1000 prim allocation filled with predominately clubwear and lingerie.

JC:- Your designs are so varied , what is your design philsophy?

IS : I like to think I design whatever moves me that day. I like everything. I know SL shoppers are up for just about anything. I keep up with RL and SL fashion trends and try to reach the widest demographic. I am not a niche market designer, that is intentional. I like to do what suits most, but most of all keep it real.

JC:- What rl inspirations influence your work ?
IS : First and foremost, my genelogy and my family background.

Editor's note - At this point in the interview, Indy talks fondly of her family and in particular both her grandmothers who died of cancer. Namaste Isle, Indy's SL Main Store location, was erected in April 2008 and dedicated in memory to her grandmother who died of cancer in February of that year. Born in St Louis, Missouri, Namaste is based on her home town. With its french colonial architecture and its downtown blues style. She talks affectionately about the store being inspired by her grandmothers closet and refers to her matriarch as 'a classy and fierce accessorizer and goes on to say, 'she was amazing and that is why Namaste oozes with casual elegance'
IS : I have several favorite designers in RL and I am floored by anything that Valentino makes. Its all ultra femme, never over the top. I am a girly girl in rl , false lashes and acrylic nails ( as she taps taps loudly on the keyboard. Pedicure, waxes, the works!

JC:-What designers have inspired you within the SL community ?

IS : My general rule of thumb is to stay out of people's stores so that I don't become influenced, even subconsiously. There are some amazing designers in SL. Many of these individuals are highlighted in my picks and are listed for their work ethic, their consistency and their personal drive for success. All of them have lent me a hand in someway shape or form - and i really appreciate the support.

Alyssa Bijoux: Alyssa Bijoux
Aradhana Voight: Mashooka Designs
Ashoka Eales: Phoenix Rising
Asri Falcone: Asri Falcone Originals
Bax Coen: Bax Boots
Colleen Desmoulins: Loft
Corina Clavenham:Blush69
Chill3 Mills: Latex Station
Dani Knelstrom: Danika Design
Devon Dinzeo: Dinzeo Designs
Fenom Gasparini & Sweet: The Sweetest Sin
Frolic Mills: BOSL
Hasuko Kuramoto: Midnight Lotus
Isabella Gandini: Vendetta
Istephanija Munro: Sintimacy
Ivey Deschanel: Snatch
Maxwell Graf: Rustica
Moanasyrene Boucher: MB-Designs
Melanie Zhao: Zhao Shoes
So Lambert: Subscribe-O-Matic
Nardya Rousselot: Nardcotix
Nikita Lightfoot: Naughty ~n~ Nice
Nyla Cheeky: House of Nyla
Promise Day: Scandalust Designs
Sensual Casanova: Sensual Designs
Thiuscy Cioc: Arsnova
Vasgez & VictoriaV McMillan: VictoriaV
Zaara Kohime: Zaara

JC:-Compared to many designers, we hardly ever see IO on the runway , why is that ?
IS:- Honestly, in the past, I just didn't have the time, but this is good that we are talking about this. As you know we recently restructured the staff, so in the future, we can incorporate our model troupe in shows at Namaste. The new model manager, whoever that will be, will be organising shows more often.

To me, its all about balance. I do shows, but usually with venues of which im a partner in-ie have a shop on site. I work a lot with shows for charity. I'm an avid supporter of Relay For Life. I will be releasing a dress in the forthcoming months and all proceeds will go to RFL indefinitely.

Stylecard Vida

JC:-What is your favourite outfit that youve made ?

IS:-Oh gosh. Well I have 3, one from each collection. From the clubwear, it has to be 'Rampage' in Leopard. This was probably the hardest thing I have ever made. It looks simple, but since I create all my own textures, it was painstaking. I dont use templates. Everything is 100% hand-drawn. From the casuals, even though its not yet released it's 'La Capitaine' and from formal it has to be 'Mystere'.

Stylecard 'Rampage'

JC:- When do you think Indyra Originals became a key player in the fashion world of SL and why ?

IS:-All I can tell you is that I keep my fingers on the pulse of sl fashion, and try my hardest to provide what the people want. Originality is a must. That is why I design all my own clothes and everything is 100% hand-drawn. I find it disappointing the amount of clothing prefabs that can be found on xstreet.

JC:- What are your biggest selling and most popular items, do you know ?
IS:-My husband keeps a tally of what are my biggest sellers. ( She pauses , flits about on her computer and brings up her detailed sales chart ) . Actually my #1 selling design is the Flirt Shoe in black. 'The Vida' in Black, followed closely by the 'Republica Jacket' and then 'Milana' and 'Kurvylocity' are tied.

Stylecard 'Flirt'

JC:- What kind of a person is Indyra Seigo ? I imagine you to be quite shy and retiring !

IS:-Laughs out Loud ! People might think I'm a bit on the brash side at times. I have a big personality with big opinions, but Im pragmatic and I realize not everyone needs or wants to know what I'm thinking all the time ( Laughs some more ). Girl, Ive hurt peoples' feelings!, not on purpose. I am headstrong though and decisive. However its easy for me to let go of the reigns. I dont micro manage and this is why I pick my staff so closely.

JC:- Talking about your staff, you have a dedicated model troupe, many of whom have been with you for nearly a year now. What do you think it takes to become an Indy Model ?

IS:-Indy girls need to be confident, reliant, a little headstrong and self motivated. Everyone needs to be able to run the show if Adzy ( Indyra CMO ) or I am not available. Everyone knows my expectations. I trust all of them to represent me. They all have fashion savvy and all have good connections within the SL fashion community. Many of our girls have developed their own businesses in SL, from clothing, to photography and styling. They are not only models. but professional people in their own right.

I did plan to increase the model troupe at the beginning of the year, but then realised we have everything we need in the team we have.

Editors note, I am now conscious that Indyra has been sitting with me chatting for almost an hour and a half. She speaks freely and is laid back and down to earth in her general approach. I stress my concern about time. She reconfirms she is more than happy chatting to me, as I ask her the last question of the morning .....

JC:- So what new collections can we expect to see from you in the next couple of months ?

IS:-Well, I'm holding back on releasing right now because I'm creating a new spring/summer collection. I may trickle a couple of the pieces, but I will release monthly. I will definitely release 'La Capitaine' as a teaser to the new collection.

As I wrap up the interview, I must say how much I enjoyed myself. I feel privileged that Indy felt comfortable enough to share some personal details with me regarding her family life. More importantly my whole perception of her as an individual has changed. Sometimes, it only takes a small indepth conversation with someone to change your complete opinion of a person. As Indy TPed out to manage her rl, I stayed and reflected on the interview.

In short, Indyra Seigo, a fun loving, family orientated gal with headstrong characteristics and an eye for fashion. A style icon who is extremely relaxed and comfortable in her own skin.

It was a pleasure and one I hope to repeat in the near future. Thanks Indy x


Kasen Kazan said...

Indyra designs are FAB!
Just wish she would create a mens line!!

Anonymous said...

Jula, I am really impressed. You did this interview very well and made it interessting to read, far away from everage interviews of this kind. Indyra is a great personality I knew it:)
I should take her as my inspiring example in fashion business matters and be more "mysterious" and hard to ger myself. I am much to transprent and close to
She is great and what she creates is extraordinary in any case.
Woot for you and Indyra! :)



Jula Carnell said...

Thanks Seven, she was great to interview and she is definitely mysterious x

Jula Carnell said...

PS - I dont want you to be mysterious, you are perfect as you are x